Amul is official sponsor of Indian contingent at Hangzhou Asian Games

06 September 2023
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Amul is official sponsor of Indian contingent at Hangzhou Asian Games

Amul is named as the official sponsor of the Indian Contingent for the 19th Asian Games 2022 to be held in Hangzhou, China from September 23 to October 8, 2023. As part of this association, Amul will use the integrated logo in its communication to celebrate the efforts of the sportsperson. Amul has partnered with Indian sportspersons through the Indian Olympic Association since the London 2012 Olympics for all Indian contingent to Olympics, Commonwealth Games and Asian Games and we are pleased to further strengthen our decade long relationship.

Hangzhou 2022 Asian Games

The XIX Asian Games 2022 will feature 482 events across 40 sports. The Asian Games, also known as Asiad, is a continental multi-sport event held every fourth year among athletes from all over Asia. The upcoming event is officially called the 19th Asian Games Hangzhou 2022. It was originally slated to be held last year but was postponed due to Covid-19.

The India contingent will field 634 athletes at the Asian Games across 38 different sports with the largest contingent of 65 in athletics. At the last edition, Jakarta 2018, India sent a contingent of 570 to compete in 36 sports and won 70 medals.

About the Amul

Amul is a dairy cooperative in India, based in Anand, Gujarat. It is the largest dairy cooperative in the world, and the largest producer of milk and milk products in India. Amul was founded in 1946 by Tribhuvandas Patel and Verghese Kurien. The name "Amul" is derived from the Sanskrit word "Amulya", which means "priceless" or "precious".

One of the most famous Amul ads is the "Utterly Butterly Delicious" campaign, which features a picture of a cow with the tagline "Utterly Butterly Delicious". This campaign was launched in 1966 and has been running ever since. It has helped to make Amul butter one of the most popular brands in India.

Amul has also used its advertising campaigns to address social and political issues. For example, in the 1970s, Amul ran a campaign against the dowry system. This campaign helped to raise awareness of the issue and contributed to its decline.

Amul is a pioneer in the dairy industry and has played a major role in the development of the Indian economy. It is a symbol of self-reliance and cooperative empowerment, and its advertising campaigns are some of the most popular in India.

Important takeaways for all competitive exams: 

• Amul Founders: Verghese Kurien, Tribhuvandas Kishibhai Patel;
• Amul Headquarters: Anand, Gujarat;
• Amul Founded: 14 December 1946.