Wednesday, 16 March 2016

Royal Enfield launches tourer Himalayan at Rs 1.55 lakh

Royal Enfield launches tourer Himalayan at Rs 1.55 lakh (ex-showroom Maharashtra)
The launch would help the company further consolidate its position to become a leading player in the mid-sized (250 cc-750 cc) segment globally.

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Niche bike maker Royal Enfield today launched Himalayan, an all terrain 411-cc bike, priced at Rs 1.55 lakh (ex-showroom Maharashtra). The company, which is the two-wheeler arm of Eicher Motors, currently sells various popular models like Bullet, Classic, Thunderbird and Continental GT.
“We are creating a new segment of adventure tourer in India. We hope to get a lot of adventure bikers through this. We will have to wait and see if it is adopted very quickly or gradually picks up,” Eicher Motors MD and CEO Siddhartha Lal told PTI.


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