Lenovo-owned Motorola’s semi-modular Moto Z smartphones with Mods will be coming to India by September-October.
Lenovo Motorola Moto Z with Mods will launch in India this year by September-October.
Lenovo-owned Motorola’s semi-modular Moto Z smartphones with Mods will be coming to India by September-October. The launch was confirmed Aymar de Lencquesaing, Senior Vice President, Lenovo Group, and Chairman & President of the Motorola Mobility group in an interaction with select members of the media.
The Moto Z, Moto Z Force phones with support for Mods or add-on functional covers were showcased at Lenovo’s Tech World conference in San Francisco earlier this month.
Mods can be snapped onto the two phones using 16 magnetic pins, and offer a variety of functions.
“We will have a clear value proposition in the premium segment. Mods are products that are different from anything else being offered in the market. Mods will come to India in the September-October time-frame and we think this is a product for which there is a home in the Indian market… there are multiple segments of the market here that would be attracted to and can afford that feature set,” said Lencquesaing.
MotoMods which are currently available include power packs to add on an extra 2,000 mAh battery to the phone; the JBL SoundBoost Mod, with two three-watt drivers, and a built-in 1,000mAh battery to transform the smartphone into a speaker. Finally there’s a Moto Insta-Share projector, which is a 70-inch movie projector to beam images or videos on any surface.
“If you think of the Mods, the concept is limitless in that regard. We’ve opened it up to developers, the Mod Development Kit (MDK) so anyone can write applications for mods or apps that can be used on top of mods, that can then be packaged later on to sold to customers,” said Lencquesaing. The company had earlier announced a developer contest with a $1 million award to encourage more apps for its Mods.
The JBL Mod attached to a Moto Z smartphone.
The Motorola Mobility Chairman also said the Indian market is a strategic one for the company, and they will enter the offline market here. So far only the premium Moto X Force is available offline in India.
“India will of course be one of the largest markets in terms of volume and it helps to have scale. Plus, in the longer term, it will have a more solid potential thanks to the upcoming 4G infrastructure, a robust economy, and more purchasing power in the future,” he said.
On whether Project Tango smartphone Lenovo Phab 2 Pro would eventually make its way to India, Lencquesaing said the decision will depend on the local teams
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