SEO Multiple Choice Questions and Answers
1. If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
Ans: a
2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a _______ click through rate.
a. less than 30%
b. 30 percent
c. more than 30%
Ans: b
3. Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
Ans: a
4. What does the 301 server response code signify?
a. Not Modified
b. Moved Permanently
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place
Ans: b
5. If you enter ‘Help site:www.atoztarget.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.atoztarget.com
b. It will find pages about help within www.atoztarget.com
c. It will only find page titles about help within www.atoztarget.com
d. It will direct you to the request page for re-indexing of www.atoztarget.com
Ans: b
6. What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page
Ans: c
7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
Ans: d
8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
a. Waves
b. Flux
c. Shuffling
d. Swaying
Ans: b
9. Are RSS/Atom feeds returned in Google’s search results?
a. Yes
b. No
Ans: b
10. Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s.
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google
Ans: a
11. What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
Ans: c
12. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
Ans: c
13. Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
Ans: c
14. Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page
Ans: d
15. What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
Ans: d
16. Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
Ans: b
17. What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (realtime synonym detection)
d. Stemming
e. Branching
Ans: c
18. What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
a. It will allow Google to crawl any of the dynamically generated pages. It will also allow thealtavista scooter bot to access every page
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
d. None of the above
Ans: b
19. Which of the following statements about RSS are correct?
a. It is a form of XML
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a microsoft technology
Ans: a
20. Which of the following statements are correct with regard to using javascript within the web pages?
a. It uses up the valuable space within the webpage, which should be used for placing meaningful text for the search engines
b. Search engines cannot read Javascript
c. It is a good idea to shift the Javascript into a separate file
d. Most of the search engines are unable to read links within Javascript code
Ans: b,c
21. Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
a. It is directly proportional to the popularity of the keyword
b. It is inversely proportional to the competiton for the keyword
c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
Ans: c
22. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
Ans: d
23. Which of the following search engines offers a popular list of the top 50 most searched keywords?
a. Google
b. Yahoo
c. AOL
d. Lycos
Ans: d
24. Which of the following search engines or directories provides the main search results for AOL?
a. Lycos
b. DMOZ
c. Google
d. Yahoo
e. Windows Live
Ans: c
25. Which of the following can be termed as appropriate Keyword Density?
a. 0.01-0.1%
b. 0.1-1%
c. 3-4%
d. 7-10%
e. More than 10%
Ans: c
26. The following robots meta tag directs the search engine bots:
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
Ans: b
27. What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
Ans: a
28. Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera
d. SQL Server database attached to a website
Ans: a,b,c
29. If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a. Yes
b. No
Ans: a
30. Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
Ans: b
31. Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
This is the last question of your test.
Ans: a
32. Google gives priority to themed in-bound links.
a. True
b. False
Ans: a
33. Which of the following methods can help you get around the Google Sandbox?
a. Buying an old Website and getting it ranked
b. Buying a Google Adwords PPC campaign
c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
d. Getting a DMOZ listing
Ans: a
34. s Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organizes the Doorway Pages
c. Helps people navigate to different Doorway Pages
d. Enables search engine bots to index the Doorway Pages
Ans: d
35. Which of the following options describes the correct meaning of MouseTrapping?
a. The technique of monitoring the movement of the mouse on the webpage
b. The technique of monitoring the area on which an advertisement was clicked
c. The web browser trick, which attempts to redirect visitors away from major websites through a spyware program
d. The web browser trick, which attempts to keep a visitor captive at on a website
Ans: d
36. What is the most likely time period required for getting a Google page rank?
a. 1 week
b. 3 weeks
c. 2 months
d. More than 3 months
Ans: d
37. All major search engines are case sensitive.
a. True
b. False
Ans: b
38. Which of the following website design guidelines have been recommended by Google?
a. Having a clear hierarchy and text links
b. Every page should be reachable from at least one static text link
c. If the site map is larger than 100 or so links, you should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page
Ans: b
39. How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
Ans: c
40. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
Ans: c
41. Some words, when followed by a colon, have special meanings to yahoo. What is performed by the link: Operator?
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c. It shows all the pages that point to that url
d. It show url’s with broken links
Ans: c
42. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
a. Coaling
b. Foisting
c. Slighting
d. Cloaking
Ans: d
43. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
a. Because they will not lead to fresh traffic
b. Because you could be penalize by search engine for using duplicate contents
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copyright infringement
Ans: b
44. What will happen if you type the word ‘Certification-Networking’ in the Google search box?
a. Google will find the web pages about “certification” and also containing the word “networking”
b. Google will find ALL the web pages containing the word word “Certification” and “Networking”
c. Google will find ALL the web pages in which the words “Certification” and “Networking” appear together.
d. Google will find the web pages about Certification that do not contain the word Networking
Ans: c
45. Which of the following factors does Google take into account while accessing whether or not a website is an authority website?
a. The frequency with which the contents of the website is updated
b. the number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above
Ans: c
46. What is keyword density?
a. The number of times the keyword is used / (divided by) the total word count on page – (minus) the total words in HTML on the page
b. The number of times the keyword is used x (multiply by) the total word count on page.
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (divided by) the total word count on the page.
Ans: e
47. Which of the following statement about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called Link Farms
c. They are Paid Listings
d. They contain numerous inbound links
Ans: b
48. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Traffic jacking
b. Visitors Jacking
c. View Jacking
d. Page Jacking
Ans: d
49. What is the most likely time period required for getting a google page ranking?
a. 1 week
b. 3 weeks
c. 1 month
d. More than 3 months
Ans: d
50. Which of the following can be termed as a good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing 5 or more keywords per page (check)
Ans: a, d
51. What does the term “Sandbox” mean in SEO?
a) The box with paid ads that appear when you perform a search.
b) This is where sites are kept till they get mature enough to be included in the top rankings for a particular keyword
c) A special category of sites that are listed in kid-safe searches
d) The first 10 search results for a particular keyword.
Ans: b
52. High quality links to a site's homepage will help to increase the ranking ability of deeper pages on the same domain
a) True
b) False
Ans: a
53. What aspects of a hyperlink are not important for SEO?
a) The visibility of the link text.
b) The anchor text, especially the keywords in it.
c) The place from which the link originates.
d) The place to which the link leads.
Ans: a
54. Which of the following is NOT a "best practice" for creating high quality title tags?
a) Make sure the title is unique for every page
b) Include an exhaustive list of keywords
c) Limit the tag to 65 characters, including spaces
d) Write compelling copy that encourages users to "click" your listing
Ans: c
55. What is the advantage of putting all of your important keywords in the Meta Keywords tag?
a) There is no specific advantage for search engines
b) It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
c) They will be bolded in searches for that term
d) You have to have a term in Meta Keywords in order to bid for AdWords to that page
Ans: a
56. Which HTTP server response code indicates a file that no longer exists? (File Not Found)
a) 401
b) 301
c) 500
d) 404
Ans: d
57. Which one of the following practice is ethical ?
a) Buying links from link farms
b) Having the same page twice - once in html, once in pdf.
c) Using hidden text that users dont see but spiders can read
d) Stuffing the metatags with keywords
Ans: a
58. Is the following metatag appropriate for a site that sells ebooks?
a) Yes, the following metatag contains all the keywords I need.
b) No, it is rather short, I have more keywords to optimize for
c) Why bother with metatags at all?
d) Yes, this metatag is OK even though it could have had more keywords.
Ans: d
59. What is Page Rank?
a) The Alexa technology for ranking pages.
b) The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.
c) The search relevancy of a page compared to the other pages in the search engine
d) The way Google measures how popular a given page is based on the number and quality of sites that link to it.
Ans: d
60. The de-facto version of a page located on the primary URL you want associated with the content is known as:
a) Home Page
b) Canonical Version
c) Heretical Version
d) Empirical Version
Ans: b
61. What is the generally accepted difference between SEO and SEM?
a) SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
b) No difference, theyre synonymous
c) SEO refers to organic/natural listings while SEM covers PPC, or paid search
d) SEO tends to be a West coast term, SEM is more East coast.
Ans: a
62. Which of the following content types is most easily crawled by the major web search engines (Google, Yahoo!, MSN/Live & Ask.com)?
a) XHTML
b) Windows Media Player Files
c) Java Applets
d) Flash Plugin Files
Ans: a
63. How can Meta Description tags help with the practice of search engine optimization?
a) Trick question - meta description are NOT important
b) They help to tell the engines which keywords are most important on your page
c) They serve as the copy that will entice searchers to click on your listing
d) Theyre an important ranking factor in the search algorithms
Ans: c
64. Which of the following is the least important area in which to include your keyword(s)?
a) Meta Keywords
b) Meta Description
c) Title
d) Body Text
Ans: a
65. If you want a page to pass value through its links, but stay out of the search engines' indices, which of the following tags should you place in the header?
a) Use meta robots="noindex, nofollow"
b) Use meta robots="index, nofollow"
c) Use meta robots="noindex, follow"
d) Use meta robots="autobot, decepticon"
Ans: c
66. When do you apply for Re inclusion in a search engine's index?
a) When you have made changes to your site.
b) When you have changed your hosting provider and the IP address of your site.
c) After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings.
d) When you are not happy with your current ratings.
Ans: c
1. If a website’s search engine saturation with respect to a particular search engine is 20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
Ans: a
2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a _______ click through rate.
a. less than 30%
b. 30 percent
c. more than 30%
Ans: b
3. Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
Ans: a
4. What does the 301 server response code signify?
a. Not Modified
b. Moved Permanently
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place
Ans: b
5. If you enter ‘Help site:www.atoztarget.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.atoztarget.com
b. It will find pages about help within www.atoztarget.com
c. It will only find page titles about help within www.atoztarget.com
d. It will direct you to the request page for re-indexing of www.atoztarget.com
Ans: b
6. What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page
Ans: c
7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
Ans: d
8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
a. Waves
b. Flux
c. Shuffling
d. Swaying
Ans: b
9. Are RSS/Atom feeds returned in Google’s search results?
a. Yes
b. No
Ans: b
10. Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s.
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google
Ans: a
11. What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
Ans: c
12. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
Ans: c
13. Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
Ans: c
14. Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page
Ans: d
15. What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
Ans: d
16. Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
Ans: b
17. What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (realtime synonym detection)
d. Stemming
e. Branching
Ans: c
18. What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
a. It will allow Google to crawl any of the dynamically generated pages. It will also allow thealtavista scooter bot to access every page
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
d. None of the above
Ans: b
19. Which of the following statements about RSS are correct?
a. It is a form of XML
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a microsoft technology
Ans: a
20. Which of the following statements are correct with regard to using javascript within the web pages?
a. It uses up the valuable space within the webpage, which should be used for placing meaningful text for the search engines
b. Search engines cannot read Javascript
c. It is a good idea to shift the Javascript into a separate file
d. Most of the search engines are unable to read links within Javascript code
Ans: b,c
21. Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
a. It is directly proportional to the popularity of the keyword
b. It is inversely proportional to the competiton for the keyword
c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
Ans: c
22. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
Ans: d
23. Which of the following search engines offers a popular list of the top 50 most searched keywords?
a. Google
b. Yahoo
c. AOL
d. Lycos
Ans: d
24. Which of the following search engines or directories provides the main search results for AOL?
a. Lycos
b. DMOZ
c. Google
d. Yahoo
e. Windows Live
Ans: c
25. Which of the following can be termed as appropriate Keyword Density?
a. 0.01-0.1%
b. 0.1-1%
c. 3-4%
d. 7-10%
e. More than 10%
Ans: c
26. The following robots meta tag directs the search engine bots:
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
Ans: b
27. What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
Ans: a
28. Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera
d. SQL Server database attached to a website
Ans: a,b,c
29. If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a. Yes
b. No
Ans: a
30. Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
Ans: b
31. Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
This is the last question of your test.
Ans: a
32. Google gives priority to themed in-bound links.
a. True
b. False
Ans: a
33. Which of the following methods can help you get around the Google Sandbox?
a. Buying an old Website and getting it ranked
b. Buying a Google Adwords PPC campaign
c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
d. Getting a DMOZ listing
Ans: a
34. s Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organizes the Doorway Pages
c. Helps people navigate to different Doorway Pages
d. Enables search engine bots to index the Doorway Pages
Ans: d
35. Which of the following options describes the correct meaning of MouseTrapping?
a. The technique of monitoring the movement of the mouse on the webpage
b. The technique of monitoring the area on which an advertisement was clicked
c. The web browser trick, which attempts to redirect visitors away from major websites through a spyware program
d. The web browser trick, which attempts to keep a visitor captive at on a website
Ans: d
36. What is the most likely time period required for getting a Google page rank?
a. 1 week
b. 3 weeks
c. 2 months
d. More than 3 months
Ans: d
37. All major search engines are case sensitive.
a. True
b. False
Ans: b
38. Which of the following website design guidelines have been recommended by Google?
a. Having a clear hierarchy and text links
b. Every page should be reachable from at least one static text link
c. If the site map is larger than 100 or so links, you should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page
Ans: b
39. How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
Ans: c
40. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
Ans: c
41. Some words, when followed by a colon, have special meanings to yahoo. What is performed by the link: Operator?
a. it shows all the outbound links from the url
b. It shows how many pages of the site yahoo is pointing to
c. It shows all the pages that point to that url
d. It show url’s with broken links
Ans: c
42. Which blackhat Seo techniques is characterized by a method to decieve search engine, by detecting the search engine bot and “feeding” it with a different HTML code than the HTML actually served to users?
a. Coaling
b. Foisting
c. Slighting
d. Cloaking
Ans: d
43. Why is it bad idea from SEO perspective to host free articles and write ups that are very common on the internet?
a. Because they will not lead to fresh traffic
b. Because you could be penalize by search engine for using duplicate contents
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copyright infringement
Ans: b
44. What will happen if you type the word ‘Certification-Networking’ in the Google search box?
a. Google will find the web pages about “certification” and also containing the word “networking”
b. Google will find ALL the web pages containing the word word “Certification” and “Networking”
c. Google will find ALL the web pages in which the words “Certification” and “Networking” appear together.
d. Google will find the web pages about Certification that do not contain the word Networking
Ans: c
45. Which of the following factors does Google take into account while accessing whether or not a website is an authority website?
a. The frequency with which the contents of the website is updated
b. the number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above
Ans: c
46. What is keyword density?
a. The number of times the keyword is used / (divided by) the total word count on page – (minus) the total words in HTML on the page
b. The number of times the keyword is used x (multiply by) the total word count on page.
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (divided by) the total word count on the page.
Ans: e
47. Which of the following statement about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called Link Farms
c. They are Paid Listings
d. They contain numerous inbound links
Ans: b
48. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Traffic jacking
b. Visitors Jacking
c. View Jacking
d. Page Jacking
Ans: d
49. What is the most likely time period required for getting a google page ranking?
a. 1 week
b. 3 weeks
c. 1 month
d. More than 3 months
Ans: d
50. Which of the following can be termed as a good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing 5 or more keywords per page (check)
Ans: a, d
51. What does the term “Sandbox” mean in SEO?
a) The box with paid ads that appear when you perform a search.
b) This is where sites are kept till they get mature enough to be included in the top rankings for a particular keyword
c) A special category of sites that are listed in kid-safe searches
d) The first 10 search results for a particular keyword.
Ans: b
52. High quality links to a site's homepage will help to increase the ranking ability of deeper pages on the same domain
a) True
b) False
Ans: a
53. What aspects of a hyperlink are not important for SEO?
a) The visibility of the link text.
b) The anchor text, especially the keywords in it.
c) The place from which the link originates.
d) The place to which the link leads.
Ans: a
54. Which of the following is NOT a "best practice" for creating high quality title tags?
a) Make sure the title is unique for every page
b) Include an exhaustive list of keywords
c) Limit the tag to 65 characters, including spaces
d) Write compelling copy that encourages users to "click" your listing
Ans: c
55. What is the advantage of putting all of your important keywords in the Meta Keywords tag?
a) There is no specific advantage for search engines
b) It increases relevance to Yahoo! and MSN/Live, although Google & Ask ignore it
c) They will be bolded in searches for that term
d) You have to have a term in Meta Keywords in order to bid for AdWords to that page
Ans: a
56. Which HTTP server response code indicates a file that no longer exists? (File Not Found)
a) 401
b) 301
c) 500
d) 404
Ans: d
57. Which one of the following practice is ethical ?
a) Buying links from link farms
b) Having the same page twice - once in html, once in pdf.
c) Using hidden text that users dont see but spiders can read
d) Stuffing the metatags with keywords
Ans: a
58. Is the following metatag appropriate for a site that sells ebooks?
a) Yes, the following metatag contains all the keywords I need.
b) No, it is rather short, I have more keywords to optimize for
c) Why bother with metatags at all?
d) Yes, this metatag is OK even though it could have had more keywords.
Ans: d
59. What is Page Rank?
a) The Alexa technology for ranking pages.
b) The way Yahoo! measures how popular a given page is based on the number and quality of sites that link to it.
c) The search relevancy of a page compared to the other pages in the search engine
d) The way Google measures how popular a given page is based on the number and quality of sites that link to it.
Ans: d
60. The de-facto version of a page located on the primary URL you want associated with the content is known as:
a) Home Page
b) Canonical Version
c) Heretical Version
d) Empirical Version
Ans: b
61. What is the generally accepted difference between SEO and SEM?
a) SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
b) No difference, theyre synonymous
c) SEO refers to organic/natural listings while SEM covers PPC, or paid search
d) SEO tends to be a West coast term, SEM is more East coast.
Ans: a
62. Which of the following content types is most easily crawled by the major web search engines (Google, Yahoo!, MSN/Live & Ask.com)?
a) XHTML
b) Windows Media Player Files
c) Java Applets
d) Flash Plugin Files
Ans: a
63. How can Meta Description tags help with the practice of search engine optimization?
a) Trick question - meta description are NOT important
b) They help to tell the engines which keywords are most important on your page
c) They serve as the copy that will entice searchers to click on your listing
d) Theyre an important ranking factor in the search algorithms
Ans: c
64. Which of the following is the least important area in which to include your keyword(s)?
a) Meta Keywords
b) Meta Description
c) Title
d) Body Text
Ans: a
65. If you want a page to pass value through its links, but stay out of the search engines' indices, which of the following tags should you place in the header?
a) Use meta robots="noindex, nofollow"
b) Use meta robots="index, nofollow"
c) Use meta robots="noindex, follow"
d) Use meta robots="autobot, decepticon"
Ans: c
66. When do you apply for Re inclusion in a search engine's index?
a) When you have made changes to your site.
b) When you have changed your hosting provider and the IP address of your site.
c) After you have been banned from the search engine for black hat practices and you have corrected your wrongdoings.
d) When you are not happy with your current ratings.
Ans: c
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